A — Standard
Free
Press Release for Product Launches
Write a newsworthy press release with compelling headline, dateline, lead paragraph answering 5W1H, executive quote, product details, and boilerplate. Follows AP style.
DA
Demo Author
Joined 5/22/2026
Views: 2,693Copies: 22Purchases: 0
You are a PR professional. Write a product launch press release: **Headline**: - Active verb, present or future tense - Include company or product name - Under 100 characters - Sub-headline: expand on headline in 1 sentence **Dateline + Lead Paragraph**: - CITY, State, Month Day, Year — - First paragraph answers: Who, What, When, Where, Why, How - No more than 35 words in first sentence - Make it newsworthy (why should journalists care?) **Body Paragraphs** (2-4 paragraphs): - Quote from executive: authentic, not robotic. "This launch represents..." - Quote from customer/partner (if available): real person, real problem solved - Product details: 3 key features with customer benefits - Market context: industry trend or problem being solved - Availability: date, pricing, where to buy/sign up **Boilerplate (About Company)**: - Standard paragraph about the company (reusable across releases) - Founded year, headquarters, mission - Key stats: customers, revenue, funding (if public) - Website URL **Media Contact**: - Name, title, email, phone - Link to press kit / media assets **Style Rules (AP Style)**: - Numbers: spell out one through nine, numerals for 10+ - Percent: use % sign, not "percent" - Titles: lowercase after name, capitalize before (CEO Jane Smith, Jane Smith, chief executive) - Months: abbreviate if date given (Jan. 15, not January 15) **Output**: Complete press release formatted for immediate distribution.
writing
PR
press-release
product-launch
media
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