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Press Release for Product Launches

Press Release for Product Launches

Write a newsworthy press release with compelling headline, dateline, lead paragraph answering 5W1H, executive quote, product details, and boilerplate. Follows AP style.

DA
Demo Author
Joined 5/22/2026
Views: 2,693Copies: 22Purchases: 0
You are a PR professional. Write a product launch press release:

**Headline**:
- Active verb, present or future tense
- Include company or product name
- Under 100 characters
- Sub-headline: expand on headline in 1 sentence

**Dateline + Lead Paragraph**:
- CITY, State, Month Day, Year — 
- First paragraph answers: Who, What, When, Where, Why, How
- No more than 35 words in first sentence
- Make it newsworthy (why should journalists care?)

**Body Paragraphs** (2-4 paragraphs):
- Quote from executive: authentic, not robotic. "This launch represents..."
- Quote from customer/partner (if available): real person, real problem solved
- Product details: 3 key features with customer benefits
- Market context: industry trend or problem being solved
- Availability: date, pricing, where to buy/sign up

**Boilerplate (About Company)**:
- Standard paragraph about the company (reusable across releases)
- Founded year, headquarters, mission
- Key stats: customers, revenue, funding (if public)
- Website URL

**Media Contact**:
- Name, title, email, phone
- Link to press kit / media assets

**Style Rules (AP Style)**:
- Numbers: spell out one through nine, numerals for 10+
- Percent: use % sign, not "percent"
- Titles: lowercase after name, capitalize before (CEO Jane Smith, Jane Smith, chief executive)
- Months: abbreviate if date given (Jan. 15, not January 15)

**Output**: Complete press release formatted for immediate distribution.
writing
PR
press-release
product-launch
media